Press

Minus33 partners with Mount Washington Observatory to launch official hiking socks A portion of the proceeds will advance critical weather and climate research ASHLAND, NH – Minus33 is proud to announce its partnership with the Mount Washington Observatory (MWOBS), leading to the...

Minus33 launches pinnacle quality wool Sportsman Shirt, just in time for cooler temps. A timeless heritage staple, meticulously crafted from premium quality wool. ASHLAND, NH – Minus33 Merino Wool Company is reentering the outerwear market with an investment-grade take on a...

"Never in my life would I have thought that I could be sucked into an hour-long conversation about how socks are made, but I hadn't met Lawson yet. The current president and lead sock designer of Minus33, I'm convinced no one...

Mountain Heritage Elite: Ski and Snowboard Socks Our Mountain Heritage Elite collection was designed to be the best socks for your favorite activities, with benefits and added features for each specific sport or activity. Meant to withstand the most rugged...

Happy Thanksgiving from the Minus33 team! Every year we share a few things we're thankful for - friends and family, outdoor recreation, wool, and of course YOU, our customers! Read about all the things our staff members are thankful for this year!

Minus33 attended the annual Outdoor Media Summit! OMS is an annual conference held for marketers, influencers, media, and brand representatives in the outdoor industry. The event kicked off with a welcome reception Sunday night in the legendary Thunderbird Lodge overlooking the lake with dinner, drinks, and lots of networking!

This fall, Minus33 became a Brand Partner with Big Woods Bucks, a Northern New England hunting guide group! The partnership is heavily focused on helping educate our customers and to bring more awareness to wool as a layering piece while hunting.

For International Women's Day 2022, with almost half our staff being women, Minus33 wanted to highlight the women on our team and in management positions. We asked them each to share their most valued piece of advice and we think they all have some pretty powerful messages to share!

2021 has been a very exciting year for everyone here Minus33! We have promoted a new President, introduced new colors, created new products, and got promoted in new podcasts!  We are looking forward to seeing what 2022 brings us here at...

Carrying on a family textile business that spans five generations, Lawson Glidden has been appointed president of Minus33 and the L.W. Packard company.

New England's first White Water Park is coming to Franklin Falls, NH!  "Mill City Park at Franklin Falls is a non-profit organization whose mission is to create the City’s first whitewater and outdoor adventure park in the northeast. An 11-acre...

Minus33's Marketing Team sold Mountain Heritage socks, beanies, and base layers, talked about our NH-made socks, the outdoors and what we're doing as a company in the manufacturing industry. We held a raffle for a Woolverino 1/4 Zip Hoodie, handed out stickers, and educated attendees on the benefits of Merino Wool for outdoor activities!

On June 5th, 2021, for National Trails Day, Minus33 partnered with Squam Lakes Association to lead a hike and perform some trial cleanup.

ASHLAND, NH – Amidst ongoing expansion, Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic Scribner Building that sits at the head of the former L.W. Packard campus in...

The campaign included a Strava Challenge, encouraging athletes working from home to be replace their typical "morning commute" with being active in their merino wool! Now we're partnering on another Strava challenge - The Move in Merino challenge, encouraging athletes to get moving in their Merino Wool!

On February 20th, 2021, the American Alpine Club hosted it's Annual Benefit Gala. This event honored and celebrated the spirit of endurance as well as presented the 2021 Climbing Awards. Attendees tuned in virtually to watch the AAC recognize outstanding achievements in conservation, climbing and service to the climbing community. 

Local journalism matters now more than ever. In effort to support independent journalism, Minus33 has donated 500 pairs of our Ashland, NH made Merino wool socks to New Hampshire Public Radio.

This fall, Minus33 became a Brand Partner with The Woolmark Company on the Feel Merino campaign - an ad and social media campaign to bring awareness to Merino Wool being more than just a type of wool. The goal of this campaign is to change the way people see and think of wool by teaching about its unique characteristics and their purpose - showcasing merino wool in all its forms, from active and athletic wear, to leisure wear.

As of August 1st, Minus33 is proud to announce that we are now an Official Supplier of Team USA Luge! Minus33 will provide these athletes with our merino wool socks under a 4 year agreement. Check out what USA Luge...

About 25 years ago, something radical occurred in the world of outdoor apparel. Merino wool socks made their debut in outdoor gear stores and significantly changed the way people viewed wool clothing. Unlike wool garments of the past, Merino socks...

Kingdom Trails and Mountain Bike Vermont have partnered once again for the 5th annual WinterBike Fatbike Festival, March 4. 2017 brings the largest Winterbike yet: more pedaling people, more groomed trails, more festivities, more fun! Basic Registration for the event...